INFORMATION
ABOUT ME
Experienced Marketing Professional and Social Media Specialist with a strong background in copywriting. I have a track record of creating engaging content and impactful campaigns that drive brand growth and enhance market presence. My time in ad agencies has sharpened my skills in strategic planning, team leadership, and performance analysis. Driven by a passion for learning and achieving results, I focus on making a meaningful impact in every project I undertake.
WORK EXPERIENCE
Marketing Account Manager
UENI
Feb 2024 - present
UENI is a UK-based company working with small businesses in the UK and the US to help them create an online presence through its platform, which offers website development, search engine optimization, and digital marketing advisory.
-
Manage a portfolio of 153 US-based small business clients, consistently exceeding engagement targets with an 80% success rate in monthly engagement, demonstrating a strong ability to build and maintain client relationships at scale.
-
Provide strategic marketing consultation to clients through over 60 hours of monthly one-on-one sessions, advising on social media strategy, email marketing best practices, and the effective integration of AI tools to drive achievement of their business objectives.
-
Success cases: Drove significant business growth for clients, including doubling the monthly client base for a specialized retail business and increasing email open rates by 246% (from 13% to 45%) for a healthcare professional, demonstrating a clear ability to deliver tangible results.
Content manager
MullenLowe Delta
July 2022 - Feb 2024
MullenLowe Delta is one of the biggest ad agencies in Ecuador, where we have important clients in the beverage, automotive industry, education, finance, and more.
-
Released compelling AON content across 7+ brands, including Citroën, HINO, and DS Automobiles, resulting in 100+ monthly posts & boosting organic and paid reach
-
Execute photography content creation and organic social media management of the high-end international restaurant Osaka, with 9.3% better reach, 17.1% better engagement, and 4.4% organic follower growth in 3 months, making it the second-best performing Osaka in America.
-
Part of the team that won the tender for the digital management of Sukasa, a big national home decor brand.
-
Participate constantly in the agency's bidding process and pitching ideas for other agency brands such as ABInBev's brands, banks, universities, and others.
Copywriter
Agencia PREZ
April 2021 - April 2022
PREZ is a digital marketing agency based in Ambato. Remotely, I have led the creative team to be able to deliver fresher proposals to clients for their social networks, in addition to supporting the internal organization of the agency.
-
Reduced the overtime of the team by 70% implementing Monday for project management.
-
Led the creative team of 5 people to make fresher and bolder ideas for our clients for social media.
-
Developed innovative campaigns and concepts, which helped get better feedback from our clients.
Junior Copywriter
Right Angle Media / MullenLowe Delta
February 2020 - April 2020
RAM is the media agency of the MullenLowe Delta Group. I worked in the development of campaigns and concepts for Banco Pichincha, Diners Club, Cocoa Universal, and Superfoods, among others.
In a team of 4 people, I worked closely with the designers, with whom I learned the visual part of copywriting.
-
Creation of a new proposal for Pichincha Miles.
-
Participation in BTL projects for Cocoa Universal and Diners Club.
Marketing Director
Agencia PREZ / Delltex
November 2019 - February 2020
Prez, an advertising agency in Ambato, had as a client Delltex, in Quito. My role consisted of being the agency's in-house representative in the company, intending to finish, and successfully doing so, a project called Ikwadur, with blankets with designs of animals typical of the country.
-
Coordination with the Sustainable Environmental Investment Fund and the Ministry of Environment, which supported the project.
-
Follow-up of several other projects in Delltex.
-
Collaboration with Agencia Básica to find the new direction and tone of Delltex.
Copywriter and photographer
Bonza Studio
August 2017 - June 2019
Bonza Studio was a digital agency venture, in which four of us participated: two in the advertising area, one in video and production, and one in web development.
We worked with small and medium-sized clients, who were looking for boutique agencies that could adapt to their needs.
-
Spearheaded the launch of this boutique agency, providing creative services to SMEs businesses in Quito, Ecuador.
-
Increased by 29% of our main client's organic engagement by being more constant with our posts and getting better-quality images.
-
Created photography content for our clients, driving organic growth of their social media interactions.
-
Constant client communication helped improve my people and problem-solving skills.
PROJECTS
Food and beverages photography
I create content for food blogs, food brands, and restaurants. Through photography, I give small businesses the chance to have accessible quality work.
I've successfully completed 180+ projects in food photography, photo editing, and menu copywriting.
SKILLS AND LANGUAGES
-
Marketing & Communication: Strategic Marketing Planning, Content Strategy & Creation, Digital Marketing, Social Media Management, Copywriting, Performance Analysis, and Business Development.
-
Digital & Technical: Social Media Platforms (Instagram, Facebook, TikTok), Social Media Analytics, SEO, Email Marketing, CRM Software, Project Management Software, AI Marketing Tools, Photography.
-
Leadership & Soft Skills: Leadership, Strategic Thinking, Communication, Negotiation, Adaptability, Time Management.
-
Technologies: Adobe Photoshop, Adobe Illustrator, Metricool, MailerLite, COR, Monday, Asana, Planhat, Freshdesk.