NICOLÁS PRADO

Goal:

Create a new brand positioning.

In this case, the research showed that Motorola was a pioneer in many issues related to cellular technology advances, being, for example, the first brand to create a cellphone. Therefore, the proposed new slogan is "Because of us".
Through the use of visual rhetoric or rhetorical figures, the idea was to deliver the message that Motorola is a pioneer in technology, which is the reason why other products exist.
The rhetorical figures used were allusion, metonymy, and onomatopoeia.