NICOLÁS PRADO

Requirement:

Take advantage of February 14th to continue promoting Speedy's new internet speed level.

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Insight:

Since the pandemic began, long-distance and digital relationships have increased, and couples have sought new ways to be together.

 

Opportunity:

Show Speedy as an important element for these relationships to continue.

 

Big Idea:

Let's take advantage of the everyday and special situations of long-distance relationships where the Internet is present.

 

Idea development:

Long-distance relationships had already been increasingly common since the beginning of the internet and increased since the pandemic began with the use of dating apps, with a significant spike in downloads during the pandemic according to the Sensor Tower consultancy.

One of the most important has been Tinder (which increased its downloads in Spain by 94% according to Euronews when they announced restrictions) with its Tinder Passport feature to meet people from all over the world.

Thus, online dating of people in two different points of the planet started to become more common.

Mobility restrictions are becoming less and less, however, many couples for other reasons, such as masters, jobs, travel, etc., continue to maintain a long-distance relationships.

Taking advantage of this and the fact that they have to keep in touch in this new kind of love, Speedy is your best option to stay connected.

 

This way is born "For the new kind of love, the new level of internet speed".